OUR STORY

It all started with a mission: to create beautiful, affordable and most importantly, ethical jewellery. We decided to break the outdated and sometimes unethical approach that the jewellery industry currently takes and specialise in creating jewellery that focuses on three things: People, planet & profit. Yes - in that order.

Ethically & Consciously Crafted

We are all aware of the damaging impact of diamond mining on the environment, the people and its communities. That is why we only sell conflict-free diamonds. Using cutting edge technology, our diamonds are grown in a laboratory and are visually and chemically identical to natural mined diamonds. Lab-grown diamonds are just as beautiful as natural diamonds - yet they are completely ethical.

All of our jewellery is consciously crafted. We use a combination of recycled metals, lab-grown diamonds, semi-precious gemstones, and even our packaging is eco-friendly.

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Exclusively Luxurious. Inclusively Priced.

Each piece is made-to-order and beautifully crafted by our team of skilled craftspeople. As our jewellery is sent straight from our craftspeople to you, it means we can offer you luxurious, exclusive jewellery at an inclusive price.

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Jewellery With A Purpose

Our mission doesn’t stop there though. All of our jewellery is handcrafted in our beautiful artisan workshop. Our craftspeople are the heart of our business. That is why we use 100% of the manufacturing company profits to provide our craftspeople and others with skills development, children’s education and healthcare, to give back to our community.

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